Bad-vertising

In general, advertising is awful. It's something we all try to ignore.

Don't think it's true? Test yourself. Close your eyes and try to remember the ad that is flashing right now on this site.

Can't do it. Can you?

Yet sometimes, an ad will stand out. Even when you're madly rushing through a TV show using TiVo, certain ads break through the clutter.

But it's not because they're good. Heaven's no, it's because they are supremely bad.

These ads are the visual equivalent of a car wreck that play on your TV every 5 minutes or so. You can't take your eyes off them.

Here's The Fug's top three examples of Bad-vertising:

Enterprise Rent a car

1. Enterprise Car Rental

Can someone please explain why the Enterprise car is wrapped in burlap or packing paper? What does it mean? For years now, this car with no discernible driver has roamed America's roads. Why?

And more importantly, has it killed anyone?

ups2

2. UPS
Okay, how on earth did this ever get sold? The pitch probably went something like...There's a white board, in front of which we place a strange, arguably retarded, middle-aged man. This retarded guy is interesting because he has a really bad haircut that could pass for a wig. But here's the kicker, he can draw rudimentary shapes.

Hmmm...and that appeals to customers why?

lowesbea200x145

3. Lowes
There's a bear in the store! Excuse me, did anyone notice there is a bear in aisle nine, you know, in the paint section?! It doesn't bother the salesperson though, because in this ad, there's a nifty line about "coming out of hibernation". Get it, that's why there's a bear in the store. Now it's funny!

The Fug hopes to make "Bad-vertising" an ongoing feature. So if there are ads out there that drive you nuts, please let us know. Click here or simply comment below.



Comments

hairyflynt | Wed, 04/09/2008 - 21:04

I...can't...resist...them. Must....buy...more...junk. Must....max....out....credit....cards. Help...me...God. Can't....stop.